Blackberry introduces dual-control keyboard phone
Blackberry has launched a distinctive handset featuring a square screen
and a keyboard that offers both physical keys and touch-enabled gesture
controls.
It said work-focused users in particular should benefit from the Blackberry Passport’s innovations.
Sales of the company’s handsets – which are powered by its own operating system – have been in decline.
Analysts said the new device should appeal to existing Blackberry owners but might struggle to win over others.
The Canadian company’s chief operating officer said the handset’s
release was part of a broader turnaround strategy led by John Chen, who
became chief executive in November.
“You’re going to see us be very focused,” Marty Beard told the BBC.
“Potentially, in the past we got a little too broad a little too aggressively.
“Our target segment is more enterprise-focused. It’s the power professional. It’s someone who wants to be productive.
“Those users tend to be in regulated industries like banking or
healthcare or government. We know those segments really well – in a way
it’s getting back to the Blackberry roots.”
The Passport got its name because its dimensions resemble a thick version of the travel document.
It has a 4.5in (11.4cm) touchscreen with a resolution of 453 pixels per
inch – higher than Apple’s iPhone 6 Plus, but lower than Samsung’s
Galaxy Note 4.
Blackberry suggests documents are easier to edit
because of the extra width provided by having a square screen, even if
it is less suited for watching video.
The keyboard buttons are also
touch-sensitive. This allows gesture-based shortcuts that were
previously restricted to Blackberry’s all-screen devices.
For
example, swiping a finger quickly leftwards along the keys deletes the
previous word, while sliding a thumb along them more slowly moves the
cursor in the same direction.
In addition, users can select from
three anticipated words – shown near the bottom of the screen – by
flicking upwards beneath the desired one. This saves having to type the
text in full.
“In some cases it takes a while to learn it, because
even if you’re familiar with a Blackberry it’s a little bit different
because it’s that combination of physical plus virtual,” acknowledged Mr
Beard.
“So there may be that learning curve in the beginning, but it’s well worth it, and once people learn it they are flying.”
One expert who has tested the handset supported the claim.
“It certainly made me respond more eloquently to emails rather than
just triaging them with a ‘Yes, no, I’ll call you back or see you
later’,” said Shaun Collins, founder of the telecoms consultancy CCS
Insight.
“However, it’s going to divide opinion – it gives you the
Blackberry experience on steroids. But for a broader audience it will be
a curiosity.”
The phone is being sold at an “introductory rate” of $599/£529/649 euros.
9/25/2014
Blackberry introduces dual-control keyboard phone
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